A CFP® professional is to financial planning what a CPA is to accounting—the gold standard. Unlike generic "advisors," CFP® professionals complete rigorous education (equivalent to a master's degree), pass comprehensive exams, and maintain ongoing education.
Most importantly: We're fiduciaries, legally obligated to put your interests first. This isn't just marketing—it's enforced by law. While other advisors can sell you products that pay them the highest commissions, we must recommend only what's best for you.
All Bay & Associates advisors hold the CFP® designation, plus additional specializations like CLU® (business and insurance planning), CFDS (divorce and separation expertise) and TEP (trust and estate expertise).